Webrotator IVP powered by T.A.T.E. will disrupt this typical consumer search pattern and give your local business webpage a much greater chance of being seen without spending large marketing dollars that big search engines charge for click through ad placement
Marianne Sweeny, Search Information Architect Written 23 May 2011 Academic research indicates that 91% of searchers do not go past page 1 of the search results andt over 50% do not go past the first 3 results on page 1. (Using the Internet: Skill Related Problems in User Online Behavior; van Deursen & van Dijk; 2009). I believe that Google's own research supports the finding that the top of page one is where its at placement-wise.
T.A.T.E. is WebRotator's mascot. T.A.T.E. stands for Totally Awesome Technology Everywhere and will power WebRotator's IVP (Immersive Viewing Platform) for hyper-local searches...drive our proprietary concierge app...provide inflight entertainment on your next trip and bring real cool music to your headphones. Simply put, T.A.T.E. will Entertain, Organize and just make your everyday life more Enjoyable! We can't wait for you to Meet T.A.T.E!!
WebRotator's IVP (Internet Viewing Platform) powered by T.A.T.E. is coming in 2017 to bring you a revolutionary hyper-local search engine that allows consumers to search anything, anytime, anywhere. Our intuitive patent-pending search software delivers a better view that focuses on relevant and local search results that current search engines often ignore in place of pre-paid click through ad results. So, stay tuned for more news about WebRotator's Worldwide Launch of IVP powered by T.A.T.E.!