T.A.T.E. is WebRotator's mascot. T.A.T.E. stands for Totally Awesome Technology Everywhere and will power WebRotator's IVP (Immersive Viewing Platform) for hyper-local searches...drive our proprietary concierge app...provide inflight entertainment on your next trip and bring real cool music to your headphones. Simply put, T.A.T.E. will Entertain, Organize and just make your everyday life more Enjoyable! We can't wait for you to Meet T.A.T.E!!